Get ready for the gatitos! (that’s ‘little cats’ for those of you who’d like to learn some Spanish)

This is going to be a bit of a hoot. We will be exploring the delights of the cat food industry and its branding…

Watch this space…

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Crafting Our New Identity: A Brief Encounter with our revamp (um, actually, that dark pink won’t do at all, at all, at all…)