Design and Strategy….

why and what is the process?

It’s not just BS (Brand Strategy, that is!)… A well considered and implemented Brand Strategy and Identity Design is not exclusive to mega brands. They are essential and powerful for SMEs that want to elevate, differentiate and have considered approach.

Brand strategy and outstanding design results in some key outcomes:

CONNECTION – with their target audience

DIFFERENTIATION – from any similar individual, product or service

BUILDS CREDIBILITY – important for new business and investment

GARNERS TRUST – encouraging brand loyalty which leads to repeat business

ENCOURAGES PREMIUM PRICING – where this matters

ENHANCES MARKETING EFFECTIVENESS – therefore good ROI

UNITES AN INTERNAL TEAM – they align around a common vision

Investing in brand development is not just about creating a logo or slogan; it’s about shaping the overall perception and reputation of the business in the marketplace.

The process…

DESIGN

Design enhances our everyday existence and helps create positive experiences. A considered and well executed brand design, piece of promotional literature or digital marketing helps communicate your message, service or product in a way that will resonate with your desired audience. Our creative design solutions are a way to connect and motivate with inspiration and care being fuelled by our cultural, academic, and business experience.

STRATEGY

Is this just designer speak for charging more? Well, no, but it is a separate process to brand identity design and is not just a logo. Through initial Discovery, plus our experience, a road map of what and how to implement a designed identity, or other creative solution and touchpoints is devised to fulfil desired outcomes (be it brand refresh, marketing campaign, website, social media content, art installation…).

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5 step process to brand brilliance

DISCOVERY ..............

After intial discussions, this is where we sit down with you and your team, which can be a couple hours to full day workshops. They are more like ‘playshops’ – in our opinion and our cients – because they are usually enlightening, enjoyable and clarifying sessions. These findings, plus extensive research is compiled, digested and analysed to develop the Strategy.
STRATEGY ..............

The Strategy is the road map of action and recommended deliverables – as a presentation. This could include a direction for a new brand, a redirection of target audience, a recommended social media platform and content, a rename, or a clarification of a customer persona.
CONCEPT DESIGNS .....

Now we get stuck into the design process – highly creative and fun for you and our team. This usually starts with creating and presenting visual representations (usually three) of possible design and concept directions. Once they are discussed and considered with you and our team, one is selected to develop……
DEVELOP & COMPLETE .....

After an agreed finite amount of exploration, development and testing of the design and concept, the final identity and/or related deliverable assets are created, tested and approved to be ready to launch…
LAUNCH ......................

Be it website go-live, marketing campaign print-ready artwork, digital ads or installation of wall art, we can guide, prepare and manage your product for release into the world! Our aftercare can come in the form of on-going brand guardianship and guidelines for your teams to implement, website maintenance, or retainer services that give you that extra comfort and wraparound design agency experience.