Property Branding
Strategy and Creation
With the BTR, Regeneration and New Build being a consistently growing and popular sector, SJ in our element when embarking and delivering Brand Creation for Property.
We love this part of the market and our key players at SJ have 25+ years experience in building big brands that match the size of the projects, with impactful solutions based on in-depth research and strategy.
Apartment blocks of 150+ units are our sweet spot, and where ROI is in abundance.
We offer a full service for launch to market including:
• R&D with full brand strategy
• Market research, analysis and recommendations
• Unique brand creation and delivery (inc websites, brochures etc)
• Main and wayfinding signage design and fit
• Place-making digital strategy
• Social media content, strategy and implementation
Discovery
Brand Audits
R&D: Focus Groups, Surveys and Interviews
Brand Workshops
Name Creation
Competitor and Industry Analysis
Trends…. (you may want to stand out from the crowd?
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Property Brand Strategy
DISCOVERY • MARKET RESEARCH • POSITIONING • VISION & VALUES • TONE OF VOICE
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Brand Identity Creation and System
CREATIVE BRAND DESIGN • BRAND ARCHITECTURE • BRAND SYSTEM • BRAND GUIDELINES
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Deliverables Design and Fit
SIGN DESIGN & FIT • WAYFINDING SCHEDULE • PROJECT MANAGEMENT • MANIFESTATIONS • LARGE FORMAT GRAPHICS
CASE STUDY
The Bath House, Birmingham – Cording Residential Asset Management (Edmond DeRothschild)
A landmark BTR development with 350+ apartments around a landscaped courtyard and residents’ architectural ‘hub’.
We created a brand identity and creative from inception to fulfilment – including brand system and guidelines, hoarding design and fit, brochure design, concierge double-height mural design, plus wayfinding and main signage design, production and installation.
CASE STUDY
Charolais Gardens, Rugby – Cording Residential Asset Management (Edmond DeRothchild)
Charolais Gardens is a BTR development with 350+ apartments over four blocks next to Rugby mainline station. With gym, work-from-home, dining room and residents’ lounge. A unique offer in Rugby, Warwickshire, so we created a unique creative identity and brand to brighten the site… and progress to full implementation of the marketing material plus onsite collateral including wayfinding and window vinyls for the full brand experience. Cows on a hoarding – what’s not to love?
